Fashion designing and fashion marketing are the two most important pillars of the fashion industry. While they vary in various prospects, these professions share the same goal that is to discover new trends and styles. Before you venture out to choose your field, you must understand the differences between the two.
Fashion designers have the responsibility of examining new trends in the market and design clothes, accessories in view of that to reach out to their buyers. It is the duty of the designers to create new apparels that would be later on sold to consumers. On the other hand, Fashion marketers deal with the business side of the fashion industry. They devise ways and measures to lure in more customers in order to sell their products.
Some of the subjects required for Fashion designing are:
- Sketching
- Sewing
- Creative design
- Drafting
Some of the subjects required for Fashion marketing are:
- Marketing strategies
- Brand imaging
- Visual Merchandising
- Styling
- Fashion Buying
As it is clear from the examples cited above, fashion designing is more about exploring one’s creativity and creating something new while fashion marketing is all about selling one’s product that needs an entirely different skill set.
Degree or Diploma in fashion marketing or Diploma in fashion designing is really the way to go to polish your skills and understand how the industry works as a whole. Your success depends on how prolific you are with what you do. If your inclination is towards creating designs then you should go for the degree or Diploma in fashion designing. On the other hand, if you think you are capable of attracting buyers by creating a positive environment while giving catchy presentations, then fashion marketing it is!
One more difference appears when it comes to designing and marketing in the world of fashion which is establishing one’s work. Fashion designers generally set up their own ventures by forming their own fashion brands and lines which is not an easy job to pursue as the industry has become very competitive.
Fashion marketers can find a job in different fashion houses and their job may involve purchasing different items for the buyers. There are a lot of job opportunities in the fashion industry; you just need to discover what you are good at.