Communicating through visual modes to promote a particular message or feeling is known as Visual Communications. It heavily depends on the vision of the audience and how they subjectively perceive the 2 or 3-dimensional images. This perception of the viewer can be manipulated using typography, colors, shapes, and the layout of the creative piece. As Marty Sklar, The Walt Disney Company’s international ambassador for Walt Disney Imagineering says:
“Communicate with visual literacy – Make good use of all the non-verbal ways of communication – color, shape, form, texture”. ~ Marty Sklar
Careers in this design field are some of the few that integrate art and technology together. A visual designer will make use of various computer programs that will help him produce a creative piece that effectively attracts attention and communicates a message.
Industry Size in India
With the increasing demand for design services, the Indian design industry is also growing. According to the Bureau of Labor Statistics, the Indian visual design industry is expected to grow by a substantial amount of INR 188.32 Billion in 2020. This is due to the rising demand for creative jobs around the world.
The demand for the Visual designing industry is a rising cause of the advancement in technology. The reason is the same as the animation, 3D technology, VFX, web designing, and advertising industries. With this advancement in technology, most of the digitized works are fairly dependent on each other. For example, the gaming industry’s dependency on Visual Communications, animation, and VFX. All the 3 design services often go hand-in-hand being used together.
Career Prospects
Career opportunities are many when one studies visual communication design. Almost every company requires a certain number of creative minds to work behind them in order to sell. You can get opportunities with big companies like Pedigree, Vodafone, Tupperware, Kraft, Ogilvy and Mather, FabIndia, etc. and design for them. You can also work with small or medium-sized companies and entrepreneurs who need expertise. Further, freelancing has seen a major development in designing. Freelancing gives the freedom to work on many projects at the same time.
The following are some specific careers a student can look into:
| News and Media Industry | Customer Care |
| Advertising Industry | Media Relations & Research |
| Film Industry | Telecom Industry |
| Website Layout Design | Information Technology |
| Radio Stations | Media & Journalism |
Salary Packages
Building a career is usually the last thing on the minds of students studying Visual Designing courses since they sell like hotcakes. Students get jobs through campus placements unless they choose not to work for anyone else except themselves.
The average pay for a Visual Communication Designer can start at ₹22,000 to 50,000 per month. Thereafter depending on experience gained they can go on to earn even higher than ₹50,000 per month. It highly depends on the knowledge gained and the position held.
Pros & Cons
Pros
- Career opportunities all around the world
- Creative projects
- Vast career opportunities in various fields like Journalism, Photography, working with websites, stores, advertising, commodity design, etc.
- Business Management Skills like working with clients, working with teams, research, and development, etc.
- Quick entry to the industry
Cons
- Design is extremely strenuous, tedious, and comes with a lot of expectations which sometimes leads to criticism.
- Your income depends on your passion and drive.
- Heavy competition in the industry