Duration:
18 Months

Mode:
Full-Time

Programme Details:
Animation design is one of the most exciting design disciplines in the creative industries. Its applications, as standalone solutions or parts of an integrated design, cover wide areas of visual communication and digital media including film and television programmes, game arts and trailers, interactive content for web and mobile apps, animated simulations for promotional and educational purposes, etc. Leveraging on the advanced technology in animation authoring tools, production techniques and media channels, the underpinnings of animation design revolve around the conceptualisation and production of engaging animated visual sequence to innovate visual design solutions to real-world issues and needs.

Today, the animation design industry is increasingly competitive and ever-evolving with technological advancements. In view of this, the Advanced Diploma in Animation and Game Design programme is structured with emphasis on equipping students with industry-focused design knowledge and skill sets, as well as keeping them closely in touch with the technological development relevant to animation design.

Building on the foundation of Diploma in Animation & Game Design, the curriculum of Animation Design encompasses advanced conceptual and technical skill development in areas such as design literacy, communication strategy, creative problem-solving, and analytical exploration of current design trends and industry development. The curriculum of the programme will be delivered in a mix of teaching strategies ranging from lectures and seminars to tutorials and technical demonstrations. Complemented with a comprehensive assessment framework, the pedagogic approach of the programme provides students with a positive learning experience that meets the intended learning objectives and outcomes.

Towards the end of the programme, students will gain advanced competency in conceptual ability, aesthetic sensibility, and technical proficiency in animation design. This will enable students to establish a strong design background to further their studies at degree level or to kickstart their career in animation design.