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Digital Media Design

COURSE

Digital Media Design

Digital Media Design

Programme Overview

The course gives students the creative and technical knowledge and skills they need to become professionals in the multimedia design industry. It first equips students with the fundamental, broad-based skills in graphic design. Following that, students learn to transform 2D graphics into 3D by creating dynamic interfaces and integrating programming capabilities. They are provided with the opportunity to research multimedia design trends and issues in order to produce integrated suites of digital design solutions that take into account aspects of culture, economics and social interaction.

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Duration: 6 months | 3 months

Our Certificate Course in Digital Media Design empowers students to create immersive digital experiences. The 6-month program provides a comprehensive education in digital media design principles, interactive media, and visual effects, while the 3-month Short Term Course offers a focused introduction to digital media design fundamentals.

Our Certificate Course in Digital Media Design is divided into comprehensive modules, carefully curated from our Advanced Diploma program.
  • · 6-month Certificate Course: 8 modules from Advanced Diploma
  • · 3-month Certificate Course: 4 modules from Advanced Diploma

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Duration:
18 Months

Mode:
Full-Time

Programme Details:

Digital media design is one of the most dynamic design disciplines in the creative industries. It encapsulates a blend of creativity in motion and interactive design as well as technology in digital media. The key areas that form the basis of digital media design are user interaction and experience design, web and mobile app design, motion graphics, effects and video making. Leveraging on advanced multimedia authoring tools as well as the latest technology in screen and interactive media, the underpinnings of digital media design revolve around the generation of dynamic and interactive visual experiences to innovate design solutions to real-world issues and needs.

Today, the visual communication design industry is increasingly competitive and ever-evolving with technological advancements. In view of this, the Advanced Diploma in Digital Media Design programme is structured with emphasis on equipping students with industry-focused design knowledge and skill sets, as well as keeping them closely in touch with the technological development relevant to digital media design.

Building on the foundation of Diploma in Visual & Media Design, the curriculum of Digital Media Design encompasses advanced conceptual and technical skill development in areas such as design literacy, communication strategy, creative problem-solving, and analytical exploration of current design trends and industry development. The curriculum of the programme will be delivered in a mix of teaching strategies ranging from lectures and seminars to tutorials and technical demonstrations. Complemented with a comprehensive assessment framework, the pedagogic approach of the programme provides students with a positive learning experience that meets the intended learning objectives and outcomes.

Towards the end of the programme, students will gain advanced competency in conceptual ability, aesthetic sensibility, and technical proficiency in digital media design. This will enable students to establish a strong design background to further their studies at degree level or to kickstart their career in digital media design.

Course Module

Find out about the exciting subjects and topics you will be covering while embarking on your success by design! Click on the tabs to view modules you will be taking at our 4 different levels of studies. Download the course module descriptors for further information.

Core

  • 3D Techniques
  • Design Fundamentals
  • Design Thinking
  • Design Illustration
  • Digital Image Processing
  • Digital Photography
  • Drawing Fundamentals
  • Type and Layout
  • Academic Research & Communication Skills
  • Creative Media
  • Design Studio 1
  • Design Studio 2
  • Digital Videography
  • History of Visual Communication
  • Major Project
  • Motion Graphics and Effects 1
  • Motion Graphics and Effects 2
  • Portfolio and Showreel
  • Screenplay & Storyboarding
  • Semiotics and Mark Making
  • User Interaction Design 1
  • User Interaction Design 2
  • Visual Identity System
  • Web Design 1
  • Web Design 2
    • Choose 1
  • Industrial Attachment
  • Industry and Community Engagement

View full course modules

here.

  • Art Director
  • Digital Creative Director
  • Multimedia Designer
  • Video or Film Post-Production Artist
  • Web Designer/Developer
  • 3D Graphics Designer and Motion Graphic Designer
  • Flash Designer
  • User Interface Designer
  • Interactive Designer
  • Video Designer

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Duration:
12 Months

Mode:
Full-Time

Programme Details:

Merging the creative and the technical, the Digital Media BA course will help you to develop skills and practices suited to a range of fields including the Internet of Things (IoT), immersive technologies such as augmented and virtual reality (AR/VR), and web, mobile and games app development.

The Digital Media BA course is different from a traditional programming or computer science course as its focus is primarily on creative production in the field of media using digital tools in 3D modelling, application development, immersive technologies, and audio and video production among others.

You will engage in practical hack labs, where you will work through the entire iteration process for digital projects such as reinventing classic arcade games or deploying mobile applications to a client brief. Using the principles of Agile software development, this will enable you to develop your project management and user testing knowledge and skills.

The course focuses on laying a flexible foundation of skills which will prepare you for a changing digital and technological landscape. On successful graduation, you can seek out roles in digital marketing and advertising, IoT development, UI/UX design and testing, web and mobile app development and, increasingly, in augmented reality/virtual reality development.

Find out about the exciting subjects and topics you will be covering while embarking on your success by design! Click on the tabs to view modules you will be taking at our 4 different levels of studies. Download the course module descriptors for further information.

Core

  • Analyzing Media and Communication
  • Final Digital Media Research Project
  • Professional Practice Portfolio
  • Research and Development in Digital Media
  • Elective

Elective *

  • Design Promotion
  • Global Experience in Art and Design
  • How to set up a Freelance Business

* Choose any 1 of the elective
modules

View full course modules

here.

  • Art Director
  • Digital Creative Director
  • Multimedia Designer
  • Video or Film Post-Production Artist
  • Web Designer/Developer
  • 3D Graphics Designer and Motion Graphic Designer
  • Flash Designer
  • User Interface Designer
  • Interactive Designer
  • Video Designer

Awarded by: Coventry University, UK
Intake: January and July
Duration: 1 Year (Full-time)
Graduating Criteria: Completion of 120 Credits

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