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Fashion Marketing & Management

COURSE

Fashion Marketing & Management

Fashion Marketing & Management

Programme Overview

The course exposes students to countless opportunities in the fashion industry. It is tailored to blend creative fashion knowledge with business, marketing and contextual studies. Students learn about buying and merchandising practices as well as conceptualising and developing effective brand management strategies to execute advertising and promotional activities. They study how product, customer and market forces interact and get an introduction to the new challenges, technologies and issues facing the fashion industry.

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ba in fashion marketing and management

Duration: 6 months |3 months

Our Certificate Course in Fashion Marketing and Management prepares students to succeed in the fashion industry’s fast-paced business environment. The 6-month program covers comprehensive fashion marketing and management principles, while the 3-month Short Term Course provides a concise introduction to fashion business, branding, and merchandising.

Our Certificate Course in Fashion Marketing and Management is divided into comprehensive modules, carefully curated from our Advanced Diploma program.
  • · 6-month Certificate Course: 8 modules from Advanced Diploma
  • · 3-month Certificate Course: 4 modules from Advanced Diploma

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Duration:
18 Months

Mode:
Full-Time

Programme Details:

Raffles aim to rise to the challenges and accept that different eras will demand different values, skills, behaviours and competencies from all of us. As a higher education provider, we strive to lead in the development of creativity, design and management expertise to contribute to the development of society.

The Advanced Diploma in Fashion Marketing and Management enable students to acquire advanced thinking skills, understanding and knowledge critical to key fashion and business functions. Students will develop an advanced understanding of the field of fashion, marketing and management. In an increasingly competitive, commercial and technological environment, marketers have never played such a central and important role in re-defining an ever-changing ‘creative’ environment in the fields of buying, retail and import and export to name a few.

The curriculum of the programme will be delivered in a mix of teaching tactics ranging from lectures, demonstrations and seminars to tutorials and various assessment methods including assignments, presentations, research and development, projects, quiz and examinations. Throughout the programme, emphasis will be put on the development of advanced conceptual abilities and aesthetic sensibilities of the students. The main objective of the programme is clearly about enabling students to develop sophisticated and effective Industry based projects, marketing strategies, advertising campaigns, visual displays, and coordination of shows and events all related to the field of Fashion Marketing and Merchandising.

Find out about the exciting subjects and topics you will be covering while embarking on your success by design! Click on the tabs to view modules you will be taking at our 4 different levels of studies. Download the course module descriptors for further information.

Core

  • Colour Theory & Design Principles for Fashion
  • Computer Graphic Skills FMM
  • Digital Photography
  • Fashion Marketing & Merchandising
  • Fibres & Textiles
  • History of Costume 1
  • Market Research
  • Marketing Foundation
  • 20th Century Styles & Trends
  • Academic Research & Communication Skills
  • Buying Principles
  • Consumer Behaviour
  • Fashion Coordination & Promotion
  • Fashion Journalism
  • Fashion Marketing Project 1
  • Fashion Marketing Project 2
  • Financial Management
  • Global Supply Chain Management (Fashion Buying)
  • History of Costume 2
  • Human Resource Management
  • Integrated Fashion Communication
  • Introduction to Brand Management
  • Product Development
  • Sensorial Marketing
  • Technical Drawings (Garment Typology)
  • Visual Merchandising
    • Choose 1
  • Industrial Attachment
  • Industry and Community Engagement

View full course modules

here.

  • Fashion Merchandiser
  • Fashion Marketer
  • Fashion Buyer
  • Stylist
  • Creative Director
  • Fashion Journalist
  • Brand Manager
  • Public Relations Manager
  • Retail Manager
  • Visual Merchandiser
  • Digital Marketer
  • Event Manager

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Duration:
12 Months

Mode:
Full-Time

Programme Details:

The BA (Hons) International Fashion Business course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers.

Students will reflect on global and regional trends in their work and will develop a style that reflects the Asian market, but also allows true global employability.

This course will offer students an understanding of the different roles in the fashion industry from trend analysis and prediction, through to the design, manufacture and the retail of products, and the role of marketing to the global consumer. The experience of working in partnership with Fashion design students will give students a real insight into the role of the fashion designer in the industry, and will therefore offer the students an advantage on graduation.

Students will be able to tap into the broad range of available career options (including buying, merchandising, marketing, branding, and launching their own businesses and will be encouraged to exhibit their own, diverse interests in the work they produce.

Find out about the exciting subjects and topics you will be covering while embarking on your success by design! Click on the tabs to view modules you will be taking at our 4 different levels of studies. Download the course module descriptors for further information.

Core

  • Future Fashion Innovators
  • Final Major Project
  • FutureProof: Personal Development Planning
  • Elective

Elective *

  • Design Promotion
  • Global Experience in Art and Design
  • How to set up a Freelance Business

* Choose any 1 of the elective
modules

View full course modules

here.

  • Fashion Merchandiser
  • Fashion Marketer
  • Fashion Buyer
  • Stylist
  • Creative Director
  • Fashion Journalist
  • Brand Manager
  • Public Relations Manager
  • Retail Manager
  • Visual Merchandiser
  • Digital Marketer
  • Event Manager

Awarded by: Coventry University, UK
Intake: January and July
Duration: 1 Year (Full-time)
Graduating Criteria: Completion of 120 Credits

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