The course gives students the creative and technical knowledge and skills they need to become professionals in the graphic design industry. Through major practical projects combining creativity, concepts and computer software skills, students hone their capabilities in devising creative solutions.
Duration:
6 Months
Mode:
Full-Time
Programme Details:
The immense advancements in media and visual authoring technology are constantly changing the broad field of visual communication, including design disciplines such as graphic design and digital media design. Recognising the need to keep pace with the rapidly changing design environment, the Diploma in Visual & Media Design programme aims to provide students with an industry-focused learning platform to establish a solid foundation in graphic and digital media design.
The curriculum of the programme will be delivered in a mix of teaching strategies ranging from lectures and seminars to tutorials and technical demonstrations. Complemented with a comprehensive assessment framework, the pedagogic approach of the programme provides students with a positive learning experience that meets the intended learning objectives and outcomes.
Through practical-based modules in the programme, students will be introduced to a wide range of design concepts and creative problem-solving techniques involving strategic application of graphics and media. On top of that, students are highly encouraged to focus on skill development in areas such as creative thinking, critical reflection, and project management.
Towards the end of the programme, students will be well-equipped with the necessary skill sets to progress to the advanced level of their choice of specialization — Advanced Diploma in Visual Communication Design or Advanced Diploma in Digital Media Design.
Find out about the exciting subjects and topics you will be covering while embarking on your success by design! Click on the tabs to view modules you will be taking at our 4 different levels of studies. Download the course module descriptors for further information.
Core
View full course modules
Duration:
18 Months
Mode:
Full-Time
Programme Details:
Visual communication is one of the most adaptable and versatile forms of design. Its origins can be traced back through artefacts from ancient cave paintings to illuminated manuscripts of the Middle Ages, to app icons in today’s smartphones. In the 21st century, visual communication design covers a broad range of design areas including designs in advertising, visual branding, signage and wayfinding system, packaging, editorial and publication, graphic system in web or app interface, etc. Leveraging on advanced visual authoring tools as well as the latest technology in print and screen media, the underpinnings of contemporary visual communication design revolve around the generation and application of creative message strategies to innovate visual solutions to real-world issues and needs.
Today, the visual communication design industry is increasingly competitive and ever-evolving with technological advancements. In view of this, the Advanced Diploma in Visual Communication Design programme is structured with emphasis on equipping students with industry-focused design knowledge and skill sets, as well as keeping them closely in touch with the technological development relevant to visual communication design.
Building on the foundation of Diploma in Visual & Media Design, the curriculum of Visual Communication Design encompasses advanced conceptual and technical skill development in areas such as design literacy, communication strategy, creative problem-solving, and analytical exploration of current design trends and industry development. The curriculum of the programme will be delivered in a mix of teaching strategies ranging from lectures and seminars to tutorials and technical demonstrations. Complemented with a comprehensive assessment framework, the pedagogic approach of the programme provides students with a positive learning experience that meets the intended learning objectives and outcomes.
Towards the end of the programme, students will gain advanced competency in conceptual ability, aesthetic sensibility, and technical proficiency in visual communication design. This will enable students to establish a strong design background to further their studies at degree level or to kickstart their career in visual communication.
Find out about the exciting subjects and topics you will be covering while embarking on your success by design! Click on the tabs to view modules you will be taking at our 4 different levels of studies. Download the course module descriptors for further information.
Core
View full course modules
View full course modules
here.
