The course gives students the creative and technical knowledge and skills they need to become professionals in the graphic design industry. Through major practical projects combining creativity, concepts and computer software skills, students hone their capabilities in devising creative solutions.
Duration: 6 months | 3 months
Our Certificate Course in Visual Communication Design helps students develop the skills to communicate messages effectively through visual media. The 6-month program provides a comprehensive education in visual communication principles, graphic design, and visual storytelling, while the 3-month Short Term Course offers a concise introduction to visual communication fundamentals.
Duration:
18 Months
Mode:
Full-Time
Programme Details:
Visual communication is one of the most adaptable and versatile forms of design. Its origins can be traced back through artefacts from ancient cave paintings to illuminated manuscripts of the Middle Ages, to app icons in today’s smartphones. In the 21st century, visual communication design covers a broad range of design areas including designs in advertising, visual branding, signage and wayfinding system, packaging, editorial and publication, graphic system in web or app interface, etc. Leveraging on advanced visual authoring tools as well as the latest technology in print and screen media, the underpinnings of contemporary visual communication design revolve around the generation and application of creative message strategies to innovate visual solutions to real-world issues and needs.
Today, the visual communication design industry is increasingly competitive and ever-evolving with technological advancements. In view of this, the Advanced Diploma in Visual Communication Design programme is structured with emphasis on equipping students with industry-focused design knowledge and skill sets, as well as keeping them closely in touch with the technological development relevant to visual communication design.
Building on the foundation of Diploma in Visual & Media Design, the curriculum of Visual Communication Design encompasses advanced conceptual and technical skill development in areas such as design literacy, communication strategy, creative problem-solving, and analytical exploration of current design trends and industry development. The curriculum of the programme will be delivered in a mix of teaching strategies ranging from lectures and seminars to tutorials and technical demonstrations. Complemented with a comprehensive assessment framework, the pedagogic approach of the programme provides students with a positive learning experience that meets the intended learning objectives and outcomes.
Towards the end of the programme, students will gain advanced competency in conceptual ability, aesthetic sensibility, and technical proficiency in visual communication design. This will enable students to establish a strong design background to further their studies at degree level or to kickstart their career in visual communication.
Find out about the exciting subjects and topics you will be covering while embarking on your success by design! Click on the tabs to view modules you will be taking at our 4 different levels of studies. Download the course module descriptors for further information.
Core
View full course modules
Duration:
12 Months
Mode:
Full-Time
Programme Details:
Our Visual Communication (Top-Up) BA (Hons) builds upon your prior knowledge and skills to explore the communication of ideas and messages to diverse and ever-evolving audiences through a dynamic range of media that highlights the potential of what design can achieve.
The Top-Up programme will develop your critical understanding of communication, expand your understanding of how the Creative Industries work, and advance your creativity and professionalism. The Visual Communication (Top-Up) is focused on identifying your individual interests, launching you on your career path and honing your commercial design skills.
Studio culture is at the heart of our Top-Up programme, naturally fostering the creativity, collaboration and debate that inspire personal perspectives on design and prepares you for the professional industries.
Students experiment with a range of traditional processes and evolving technologies to challenge the conventions of image-making and meaning. Through engaging with issues, real-world problems and commercial scenarios, you will develop critical, reflective and professional skills that will prepare you for the ever-changing creative industries.
Find out about the exciting subjects and topics you will be covering while embarking on your success by design! Download the course module descriptors for further information.
View full course modules
Duration: 6 months | 3 months
Our Certificate Course in Digital Media Design empowers students to create immersive digital experiences. The 6-month program provides a comprehensive education in digital media design principles, interactive media, and visual effects, while the 3-month Short Term Course offers a focused introduction to digital media design fundamentals.
Duration:
18 Months
Mode:
Full-Time
Programme Details:
Digital media design is one of the most dynamic design disciplines in the creative industries. It encapsulates a blend of creativity in motion and interactive design as well as technology in digital media. The key areas that form the basis of digital media design are user interaction and experience design, web and mobile app design, motion graphics, effects and video making. Leveraging on advanced multimedia authoring tools as well as the latest technology in screen and interactive media, the underpinnings of digital media design revolve around the generation of dynamic and interactive visual experiences to innovate design solutions to real-world issues and needs.
Today, the visual communication design industry is increasingly competitive and ever-evolving with technological advancements. In view of this, the Advanced Diploma in Digital Media Design programme is structured with emphasis on equipping students with industry-focused design knowledge and skill sets, as well as keeping them closely in touch with the technological development relevant to digital media design.
Building on the foundation of Diploma in Visual & Media Design, the curriculum of Digital Media Design encompasses advanced conceptual and technical skill development in areas such as design literacy, communication strategy, creative problem-solving, and analytical exploration of current design trends and industry development. The curriculum of the programme will be delivered in a mix of teaching strategies ranging from lectures and seminars to tutorials and technical demonstrations. Complemented with a comprehensive assessment framework, the pedagogic approach of the programme provides students with a positive learning experience that meets the intended learning objectives and outcomes.
Towards the end of the programme, students will gain advanced competency in conceptual ability, aesthetic sensibility, and technical proficiency in digital media design. This will enable students to establish a strong design background to further their studies at degree level or to kickstart their career in digital media design.
Course Module
Find out about the exciting subjects and topics you will be covering while embarking on your success by design! Click on the tabs to view modules you will be taking at our 4 different levels of studies. Download the course module descriptors for further information.
Core
View full course modules
Duration:
12 Months
Mode:
Full-Time
Programme Details:
Our Visual Communication (Top-Up) BA (Hons) builds upon your prior knowledge and skills to explore the communication of ideas and messages to diverse and ever-evolving audiences through a dynamic range of media that highlights the potential of what design can achieve.
The Top-Up programme will develop your critical understanding of communication, expand your understanding of how the Creative Industries work, and advance your creativity and professionalism. The Visual Communication (Top-Up) is focused on identifying your individual interests, launching you on your career path and honing your commercial design skills.
Studio culture is at the heart of our Top-Up programme, naturally fostering the creativity, collaboration and debate that inspire personal perspectives on design and prepares you for the professional industries.
Students experiment with a range of traditional processes and evolving technologies to challenge the conventions of image-making and meaning. Through engaging with issues, real-world problems and commercial scenarios, you will develop critical, reflective and professional skills that will prepare you for the ever-changing creative industries.
Find out about the exciting subjects and topics you will be covering while embarking on your success by design! Download the course module descriptors for further information.
View full course modules